Panels
These are the panel topics we'll have at MMSummit 2018:
User Acquisition / Growth
Mobile Advertising
Monetization
Innovation & Trends
NOTE: Panels are not final and subject to change - the exact agenda will be announced soon - stay tuned!
- Getting top users without top dollars – Getting installs for your app is easy. But getting actual active users who stay – that’s a different story. What are the new methods to ensure that your user acquisition campaigns don’t yield empty installs? What kind of campaign works best for which types of app? Should you go CPI or CPA/E – and how can you fine tune to spend less and get more?
- Alternative app stores – Epic Games amazed the world by launching Fortnite outside of Google Play. But this move which seems bold in the west, has been a common practice in markets in the east, whether in China where Goole Play is blocked, or in other markets where local internet giants have their own store, or even western stores focusing on certain verticals. Which stores should developers look at to launch their next app/game?
- Mobile Games Launch Strategies – Introducing a new game to the market is difficult, especially with so many other games out there in the app stores. What are some of the most innovative ways to get users attention? And what KPIs should we set to measure if a launch is successful? We’ll discuss case studies of games who made it and some who didn’t.
Mobile Advertising
- Mobile Advertising Challenges: Ad Fraud, Transparency & Measurement – With over 10 years of smartphones, mobile advertising has come a long way. What will be the top challenges for the industry in the next few years? Will ad fraud increase or slow down thanks to tools? Will advertisers get more transparency when doing programmatic media buying? And can attribution and measurement save the day?
- Interactive ads are the new Black – With Google's announcement of playable ads and multiple option video ads, It seems that ad interactivity is now mainstream. Are these ad formats here to stay and we really found the most sticky element, or will users get used to them? And what new forms of interactivity will come next? What does it mean to the apps/games devs in terms of boosting their UA and monetization?
- Programmatic in the GDPR Era - One of the premises of programmatic advertising was the ability to target as audiences as fine as possible. However under GDPR, if that targeting becomes too fine, it may be illegal... Is it possible to get users' consent for targeted advertising? Can advertisers use any personal data at all, or find workarounds? And are we expected to see a drop in programmatic, or a change in legistlation?
Monetization
- Apps Monetization: Is it all about advertising? - In-app advertising is the main strategy that non-games app publishers use to monetize. But is that the only way? We will hear from different publishers about their monetization strategies including tips on the right way to include advertising alongside in-app purchases and even pay-per-download of premium apps.
- Not a kids' play - Publisher of kids Apps have special challenges, as their consumer (the kid) is not the buyer (the parent), furthermore they need to be extra careful about monetization strategies in order to keep a fair play. We'll hear tips and best practices from experienced kids apps publishers.
- Transportation Tech Apps - One of the most successful verticals in mobile is transportation. From ride and car sharing through taxi paging and public transport to navigating - what made this vertical so well received by users, and how can apps in this sector stay above competition and innovate even more? We'll find out at this panel with top transportation tech execs
Innovation & Trends
- When Brands meet Apps – For brands, it seems that mobile visibility is more important than event, while apps and games can also benefit from featuring top brands in their apps or games and license known IP as a way to build a userbase quickly. In this panel we’ll discuss what are some of the most success cases between brands and apps/games, and how can one make such a move.
- Blockchain opportunities for adtech and the apps ecosystem – Many players in the adtech space are looking into Blockchain as the possible solution for some of the industry’s main problems namely ad fraud and transparency. Can Blockchain be the key to giving advertisers full transparency and keeping fraudsters away? Can it be the new glue that re-establishes the trust between all players in the industry?
NOTE: Panels are not final and subject to change - the exact agenda will be announced soon - stay tuned!